Case Study
Predictive Analytics in Banking Fraud Detection
Client
A leading digital bank in the MENA region
Challenge
- High volume of false positives in anti-fraud alerts
- Manual case reviews slowing down transaction approvals
- Lack of real-time behavioral profiling
Solutions Delivered by Netlogg
- Developed a real-time anomaly detection engine using supervised ML algorithms
- Ingested transaction, device, and behavioral data across mobile and web platforms
- Integrated model outputs with fraud analyst workflows in the core banking system
- Continuously tuned model based on live feedback loops
Results
- False positives reduced by 57% in 3 months
- Fraud detection lead time improved by 70%
- Transaction approval rates increased with no added risk
- Team productivity increased via case prioritization and intelligent alerting
32%
uplift in customer
engagement
18%
improvement in cross-
sell conversions
Cart Rate
Significant drop in
abandoned cart rate