Case Study

Predictive Analytics in Banking Fraud Detection

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Client

A leading digital bank in the MENA region

Challenge

  • High volume of false positives in anti-fraud alerts
  • Manual case reviews slowing down transaction approvals
  • Lack of real-time behavioral profiling

Solutions Delivered by Netlogg

  • Developed a real-time anomaly detection engine using supervised ML algorithms
  • Ingested transaction, device, and behavioral data across mobile and web platforms
  • Integrated model outputs with fraud analyst workflows in the core banking system
  • Continuously tuned model based on live feedback loops

Results

  • False positives reduced by 57% in 3 months
  • Fraud detection lead time improved by 70%
  • Transaction approval rates increased with no added risk
  • Team productivity increased via case prioritization and intelligent alerting

32%

uplift in customer
engagement

18%

improvement in cross-
sell conversions

Cart Rate

Significant drop in
abandoned cart rate