Case Study
Retail Personalization at Scale
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Challenge
A global fashion retailer wanted to enhance product recommendations, reduce churn, and increase customer engagement.
Solutions Delivered by Netlogg
- Implemented a Gen AI-based personalization engine using fine-tuned LLMs.
- Integrated customer purchase history, product metadata, and behavioral signals.
- Delivered real-time content generation for marketing and support.
Results
- 32% uplift in customer engagement
- 18% improvement in cross-sell conversions
- Significant drop in abandoned cart rate
32%
uplift in customer
engagement
18%
improvement in cross-
sell conversions
Cart Rate
Significant drop in
abandoned cart rate
